Vanishing caloric density. Maybe you’ve never heard of this term, but it’s the reason you can’t stop eating some foods like Cheetos and cotton candy. Their texture melts in your mouth quickly, tricking your brain into thinking you’re not consuming as many calories, so you keep eating them until they’re gone. It’s the reason you’ll feel like eating an entire bag of airy vegan cheese puffs like Hippeas, Vegan Rob’s and Earth Balance.